Our Mission

At Blissful Type,

Aesthetic Lifestyle Stationery for Intentional Living

Is simple yet has deep impact:

To help women embrace intentional living. We believe that every woman has the power to shape her own story, and we’re here to provide the guidance and support needed to do just that. Our life-guided journals are more than just notebooks—they’re companions on your journey toward self-discovery, growth, and empowerment.

Minimal aesthetic notebook

Our collections are designed with both beauty and functionality in mind.

Each journal is thoughtfully crafted using life coaching principles to help you set goals, reflect on your progress, and navigate the different aspects of life with intention. Whether you’re focusing on personal growth, career development, or simply finding more joy in your daily routine, our products are here to support and inspire you every step of the way.

detail of Wellbeing guided journal
30-day self-care guided journal

Why Blissful Type?

  • We believe in the transformative power of intentional living. Our products are designed to empower you to take control of your life’s direction with clarity and purpose.

  • We’re committed to making self-growth accessible to all women, providing tools that are as inspiring as they are practical.

  • Our products are not only functional but also aesthetically pleasing, making your journey toward intentional living both beautiful and enjoyable.

  • We believe in the power of a story. So we use our guided journals as a platform for others to learn from other peoples life lessons and create moments where the storyteller can use their story to create hope for someone else.

Our Founder

Head shot of founder of blissful type the aesthetic lifestyle stationery store

Hello! I’m Shauna, the founder of Blissful Type. My journey in creating this brand began with a passion for personal growth and a desire to empower women to live intentionally and with purpose. Blissful Type was born out of my belief that every woman deserves the tools and guidance to navigate life’s challenges and opportunities with confidence.

Blissful Type is more than just a stationery and lifestyle brand—it's a movement toward living life on your own terms. Our life-guided journals are designed using life coaching principles to support you in every step of your journey. Whether you're setting new goals, reflecting on your experiences, or seeking clarity in your daily life, our products are here to help you grow, reflect, and thrive.

My mission is to make self-growth accessible to all women, providing them with beautifully crafted tools that inspire and empower. When I’m not designing new products, I’m styling interiors and painting new portraits, always seeking new ways to bring more intentionality and joy into everyday life.

Stationery store owner painting
Founder of Blissful Type the lifestyle stationery store

Join the Movement

Blissful Type is more than just a brand—it’s a community of women who are committed to living life on their own terms. We invite you to join us on this journey of intentional living and discover the joy of self-growth and empowerment.

flicking through the productivity Intentional daily planner