The Power of Shopping Small This Black Friday
As the busiest shopping day of the year approaches, it’s easy to get swept up in the buzz of mega-sales and towering deals from big-box retailers. But amidst the chaos of Black Friday, there’s a quieter, more meaningful movement: shopping small. Supporting small businesses isn’t just about finding unique, high-quality products—it’s about championing dreams, empowering communities, and making every purchase truly count.
When you shop small, you’re investing in passionate creators, family-run ventures, and local artisans who pour their hearts into every detail. Each purchase has a ripple effect, fueling innovation, sustaining livelihoods, and fostering connections. This year, why not make your Black Friday shopping list more intentional by seeking out thoughtful gifts from small businesses that align with your values?
To make it easier, I’ve rounded up a few incredible businesses to inspire your holiday shopping. Each offers something special and distinctive—whether it’s beautifully handcrafted items, sustainable goods, or products designed to bring joy and purpose to everyday life.
Wonder Wick was created to help you fall in love with your daily rituals again—whether it’s a quiet moment with your morning coffee, an evening wind-down routine, or simply lighting a candle to center yourself. Each one is crafted with natural, non-toxic ingredients and infused with essential oils chosen for their mood-enhancing properties, making your everyday more intentional.
Serenity, our best seller, is an uplifting blend that combines bright citrus notes with warm, grounding undertones. Its scent is fresh yet cosy—perfect for creating a calm space to unwind after a hectic day or to start your morning with intention. Like all Wonder Wick candles, Serenity comes with a QR code that links to a carefully curated playlist, enhancing the mood-boosting effects of the candle’s aromatherapy.
This Black Friday, we're offering an exclusive 3-for-2 deal, available to our mailing list subscribers. It’s the perfect time to introduce some intentional self-care into your space—or to share it as a thoughtful gift
Over a year ago, I set out to redefine my art, creating abstract painting's, and in the process I began painting on mugs. Inspired by ocean waves, I use a unique brush-free technique, letting the paint flow freely and blending vibrant colors with gold.
Each hand-painted mug is one of a kind—no two are the same. This journey has been deeply personal. In my early years, when I first fell in love with art, I was told my work wasn’t good enough because it looked like copies. Those words stayed with me for years, but now, I’ve found a way to create something original and irreplaceable .
• Buy two “ Tall “ mugs, get £5 off—mix and match your favourites! Discount applied at the checkout.
• Join my mailing list for 10% off a single mug.
I founded my brand out of a deep love for creating beautiful, high-quality home fragrances that bring warmth and comfort to everyday life. Each candle, wax melt, and shower steamer is thoughtfully crafted, blending luxury with a sense of coziness to enhance the little moments that matter most. I draw inspiration from nostalgic memories, seasonal changes, and cherished traditions, with the aim of evoking a sense of emotional connection through every scent. Beyond luxury, my products are about creating a space for self-love and worth—encouraging small, meaningful rituals like lighting a candle to unwind, reflect, and prioritise self-care. Sustainability is at the core of what I do, with a focus on carefully sourced ingredients and eco-friendly packaging options.
A portion of proceeds goes to support Refuge, a domestic violence charity, helping survivors find safety and regain independence. It’s my way of giving back, bringing light and hope to those in need during the holidays and beyond. My mission is to create moments of warmth, relaxation, joy, and empowerment, making every home a sanctuary of comfort and well-being.
Christmas Candle Duo Box Set - Pine & Cedarwood + Frankincense & Myrrh
The day I stood in the corporate bathroom, unable to look at myself in the mirror was the day I knew I needed to make a radical change. Corporate banking had stripped me of more than just my time- it had dimmed my spirit, manifesting in acne and eczema that were both screaming at me for change.
My journey from boardroom meetings to botanical wellness wasn't planned, but it was necessary. So in Oct 2022, I left behind corporate suits and spreadsheets and took a road less travelled. My persistent skin challenges becoming the force for change.
Drawing on my background in nutrition and cosmetic formulation, I began making what would become Wild and Rooted's signature body butters. These weren't just skincare products- they were a journey of healing, transforming both my skin and approach to self-care.
Our hero ingredient, sea buckthorn, tells a similar story - a botanical that thrives in the harshest conditions, much like our own inner strength. Rich in rare essential fatty acid omega-7 that helps to repair, protect and supports overall skin health.
Each Wild and Rooted Body Butter is mindfully handmade, blending luxurious butters, botanical oils and therapeutic grade essential oils into a concentrated formula that elevates skincare into moments of intentional wellness. One jar offers multiple benefits, simplifying self-care.
We offer an invitation to slow down, to nurture, and to honour your skin's natural wisdom
Introducing ‘The Bale’ our debut collection that's been months in the making. A beautiful collection of sustainable clothing, featuring striking turtle designs. There are very few opportunities to merge style and sustainability while ALSO giving thanks to the very creatures who inspired the clothing designs. This is where 'The Bale' from Hue & Harmony swims in!
Our style is to create striking, yet minimalist designs based on the geometric shape of the hexagon - symbolic of the harmony and balance with nature we are striving for as a brand.
Our clothing has been carefully chosen for both it's ethical and sustainable qualities. It is made from 100% organic cotton with the designs printed using eco-friendly inks. Additionally, our clothing will be made especially for you when you place your order, reducing waste from overproduction.
Your purchases from 'The Bale', will enable us to donate to charities who work tirelessly to protect and save turtles. We cannot wait to share with you the impact we are able to make by embarking on this journey together!
A Black Friday inspired LIMITED EDITION, currently available while stocks last.
6. Florence & Co
At Florence & Co, we believe in inspiring creativity and connection through scent. Rooted in the dark aesthetic, we craft products that are both personal and magical. Sustainability, authenticity, and artistry guide every decision we make. As an artist-founded brand, each candle, soap, and body product is created with meticulous attention to detail and a deep respect for our customers. Whether you’re seeking a moment of escape or a spark of inspiration, Florence & Co is here to light the way.
Florence & Co’s candle collection is a journey through imagination, designed to awaken your senses and transport you to realms of magic, mystery, and nostalgia. Hand-poured with sustainable soy wax, each candle is infused with carefully curated scents that evoke stories untold, from the enchanting pages of dark literature to the comforting whispers of nature. Our themes range from gothic aesthetics and apothecary vibes to whimsical escapes inspired by beloved tales like Alice in Wonderland and Harry Potter. With notes like amber and patchouli, bergamot and incense, or gingerbread and pine, our candles are crafted to spark moments of comfort, reflection, and adventure in your home.
Every detail, from the fragrances to the packaging, reflects our commitment to artistry, quality, and the unique personalities of our customers. Let our candles be the spark that illuminates your imagination.
we understand the joy of giving a gift that feels truly personal. Inspired by the search for unique presents for our own family, we’ve created a gifting experience that allows you to craft meaningful, bespoke surprises for every occasion.
Our build-your-own gift boxes invite you to select from over 100 thoughtfully curated items, spanning self-care luxuries, home scents, charming keepsakes, delectable treats, and more.
Choose a 5-, 7-, or 10-item box, then add optional extras and a handwritten gift note to make your gesture even more special. Whether delivered directly to your recipient or to you for a personal handover, our boxes are designed to delight. As a family-run business spanning three generations, we pour love and care into every detail—ensuring your gift is as unique as the person receiving it.
Founded by Finty-Louise (28) and Ewan (30).
After nearly seven years together, our journey has been one of resilience and transformation. Both of us have faced battles with addiction, and Finty has also lived with PTSD.
Getting sober marked a turning point in our lives, and we sought a creative outlet to help us heal and grow.
Making candles became a source of comfort and therapy for us, especially for Finty, who found the process grounding and calming.
What started as a simple hobby evolved into something more meaningful. We decided to turn our passion into a purpose-driven business, and that’s how White Tree Candle Co. was born. Our goal is not just to craft beautiful candles but also to share our story and inspire others who may be on their own journey of recovery and self-discovery.
3 for 2 on all candles + melts
Code - 'THREE4TWO' - will be live on 26th - 30th
9. Flutterbuy Home is a small business specialising in neutral, timeless home décor and gifts.
born from a love of home interiors and a desire to create thoughtful, stylish gifts that truly stand out. Our signature style blends neutral tones with rustic charm, creating pieces that are effortlessly stylish and versatile.
Our handmade wax tree decorations have been lovingly crafted from natural soy wax and infused with a heartwarming blend of cinnamon, clove bud, and sweet orange essential oils, these decorations don’t just look beautiful—they fill your home with the nostalgic scents of Christmas. Being made from pure essential oils they also have the added benefit forproviding natural mood-boosting benefits.
Each box includes four stunning ornaments (two circular and two rectangular), delicately adorned with festive touches like dried orange slices, cinnamon sticks, and clove giving them a unique rustic look . Hang them on your tree to enjoy their cosy, festive fragrance, and after the holidays, use them as wax melts to keep the festive magic alive a little longer. These wax decorations make the perfect gift – or a little treat to yourself – to celebrate the season in style.
These decorations, along with other items from our home fragrance collection, will be on a special 3 for 2 offer for Black Friday.
Our rejuvenation Face Oil Serum just got even better. Now with Eco Marine Algae and Broccoli Seed Oil added, this super Face Oil Serum works even harder to give you your most beautiful skin. Eco Marine Algae extract is highly concentrated in carotenoids, essential fatty acids and sterols that has a truly impressive effect on skin.
Broccoli Seed Oil - has a combination of antioxidant and Omega 9 which keep the skin very supple and radiant, is non greasy with a very silky texture and absorbs quickly into skin.
Yassira-drops of grace was inspired from my extensive journey within the beauty industry and my love of nature, the environment and healthy living. Years of working within salon environments have granted me invaluable insights into product functionality and a keen sense of some of the most effective ingredients. I am always on the look out for ways to improve the results I attain for my clients in my salons - but I want to take a more natural approach that not only supports skin health but also the environment - I love to try out new ingredients to take the place of the cheap, synthetic ones that have been used for so long in our industry, I'm always in search for the optimal one and love discovering new ingredients to add into my formulas.
USE Code: BFBT20 for 20% off
Shelly and her husband design and manufacture bespoke luxury picture boards - that their customers love as much as they do.
They started pretty as a picture co after having to give up a previous job due to health reasons. She had always been creative at heart but have never followed her desires, but is now doing it now, and it is making her so happy and become a very therapeutic experience for both herself and her husband.
This is The Casa Fina, Shelly’s personal favourite. She feels such a celebration of colour and warmth and love - all very special sentiments which are firmly at the heart of their brand. The rectory red scalloped edges, framing a family favourite floral fabric design result in a picture board which is just divine.
They have just launched their website and Etsy shop offering 15% discount on all orders until Sunday 02nd December for our launch and for Black Friday, with no promo code required.
Blissful Type.
is more than just a stationery and lifestyle brand—it's a movement toward living life on your own terms. Our life-guided journals are designed using life coaching principles to support you in every step of your journey. Whether you're setting new goals, reflecting on your experiences, or seeking clarity in your daily life, our products are here to help you grow, reflect, and thrive.
My mission is to make self-growth accessible to all women, providing them with beautifully crafted tools that inspire and empower. When I’m not designing new products, I’m styling interiors and painting new portraits, always seeking new ways to bring more intentionality and joy into everyday life.
This box is for those who are ready to take their personal growth to the next level. The Thrive Box is designed to help you reflect on your goals, take action, and stay inspired. It’s a powerful toolkit to help you define success on your own terms and live intentionally.
Expected Outcomes
Personal Growth: The Thrive Journal helps you reflect on what truly matters and take actionable steps to create the life you want.
Daily Motivation: With the planner pad and intentional cards, you’ll stay focused and inspired every day.
Emotional Uplift: The room spray and guided journaling create an environment that supports growth, relaxation, and emotional well-being.
More Than a Transaction
Shopping small this Black Friday isn’t just a trend; it’s a way to create lasting impact. Every purchase supports real people—makers, dreamers, and doers—while helping to shape a world where creativity, passion, and community thrive.
By choosing small businesses, you’re not just crossing items off your gift list—you’re giving gifts with stories behind them, made with care and intention. So, this Black Friday, let’s make shopping more meaningful. Let’s support the makers who make the season brighter, one thoughtful product at a time.
Happy shopping!
