How to Write a Vision Statement: Get Clear on What You Really Want (and Why It Matters)
What Is a Vision Statement, Anyway?
A vision statement is your north star, your dream big, shoot-for-the-moon, bold declaration of what you (or your company) want to achieve. It’s not about where you are right now; it’s about where you want to be in the future. Think of it as your “what could be” moment.
Vision Statement Meaning Without the Fluff
At its core, a vision statement answers this question:
“What am I building toward, and why does it matter?”
For a company, it’s about painting a picture of your long-term impact. For you personally, it’s about dreaming up a life that feels fulfilling and aligned with your values. Either way, it’s about clarity, confidence, and the occasional pinch-me moment when you realize you’re actually making it happen.
Why You Need a Vision Statement (Even If You Think You Don’t)
Let’s be honest: life is messy. Goals change, priorities shift, and some days you’re just trying to get through without crying in the car. A vision statement keeps you anchored. Here’s why it’s a game-changer:
It’s Your Decision-Making Superpower
With a vision statement, you’ve got a crystal-clear filter for decisions. Does this align with where I want to go? Yes? Do it. No? Hard pass.It Keeps You Inspired When Life Gets Tough
On the days when you’re tempted to binge-watch Netflix instead of chasing your goals, your vision statement is like, “Hey, remember why we started?”It Makes Your Goals Feel Real
A good vision statement doesn’t just sound fancy—it hits you right in the feels. It’s your daily reminder that the big picture is worth the effort.
Vision Statement vs Mission Statement: What’s the Difference?
If the vision statement is your why and where, the mission statement is your what and how. Here’s the tea on how they’re different:
Still confused? Here’s a vibe check: The mission is your to-do list; the vision is your vision board.
Personal Vision Statements Are a Thing (And You Need One)
Look, vision statements aren’t just for companies with swanky boardrooms. A personal vision statement is your chance to think about what you actually want from life. Not just career goals—life goals.
Here’s a little inspo:
"To live a life that balances creativity, connection, and growth while empowering others to chase their dreams."
See? No suits required.
Vision Statement Examples (A Little Inspiration Never Hurt)
If you’re stuck, don’t worry—here are a few vision statement examples to get those creative juices flowing:
Company Vision Statement Examples
Google: "To provide access to the world’s information in one click."
Nike: "To bring inspiration and innovation to every athlete in the world."
Amazon: "To be Earth’s most customer-centric company."
Personal Vision Statement Example
"To inspire others to embrace intentional living by creating a life filled with passion, purpose, and a lot less stress."
Take what resonates and make it your own.
How to Write a Vision Statement That Doesn’t Suck
Writing a vision statement doesn’t have to feel like a homework assignment. Here’s how to make it meaningful and (dare we say) fun:
Step 1: Reflect on What Really Matters
Think about your values, passions, and dreams. Not the “impress everyone at a networking event” version—your version. What lights you up? What’s the legacy you want to leave behind?
Step 2: Picture Your Future
Where do you see yourself (or your company) in 5, 10, or 20 years? Don’t be afraid to dream big. Write it down like it’s already happened.
Step 3: Use a Vision Statement Template (Because Why Reinvent the Wheel?)
Here’s one to get you started:
"To [achieve this amazing thing] by [doing these impactful things]."
For example:
Business Vision Statement:
"To be the most trusted name in eco-friendly beauty by creating sustainable products that empower customers and protect the planet."Personal Vision Statement:
"To live boldly, love fiercely, and leave the world a little brighter than I found it."
Step 4: Keep It Short and Sweet
Your vision statement isn’t the place for buzzwords or a novel. Think elevator pitch meets heart-on-your-sleeve honesty.
Step 5: Align It With Your Goals
Your vision statement should work like a north star—it guides you, but you still have to take the steps to get there.
Tips for Writing a Vision Statement That Actually Works
Be Specific
Skip the vague fluff. Say what you mean and mean what you say.Make It Inspiring
If it doesn’t give you goosebumps, it’s not done yet.Be Realistic (but Not Too Realistic)
Dream big, but don’t write something that feels impossible to achieve.Revisit It Often
Your vision can evolve. Life changes, and so can your goals.
Wrapping It Up: Why Your Vision Statement Matters
Whether you’re running a business or just trying to figure out what you want from life, a vision statement is like planting a flag in your future. It’s not about perfection—it’s about direction. So grab a pen, get honest with yourself, and start dreaming big.
Your future self will thank you.
