As the busiest shopping day of the year approaches, it’s easy to get swept up in the buzz of mega-sales and towering deals from big-box retailers. But amidst the chaos of Black Friday, there’s a quieter, more meaningful movement: shopping small. Supporting small businesses isn’t just about finding unique, high-quality products—it’s about championing dreams, empowering communities, and making every purchase truly count.

When you shop small, you’re investing in passionate creators, family-run ventures, and local artisans who pour their hearts into every detail. Each purchase has a ripple effect, fueling innovation, sustaining livelihoods, and fostering connections. This year, why not make your Black Friday shopping list more intentional by seeking out thoughtful gifts from small businesses that align with your values?

To make it easier, I’ve rounded up a few incredible businesses to inspire your holiday shopping. Each offers something special and distinctive—whether it’s beautifully handcrafted items, sustainable goods, or products designed to bring joy and purpose to everyday life.